Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” That’s right, everyone. Marketing and technology are not only better together, but I would venture to say they are essential to one another. You may not think of the marketing department as the most technologically savvy group within your professional services company, but I’m about to tell you why it should be.
Read. Read. And read some more.
Be sure to always be reading. Read anything you can get your hands on that will teach you about marketing and technology: books, blogs, articles, news, podcasts, you name it. This will help you stay up to date on the latest tools and technology available in marketing. Be sure to evaluate each one from the standpoint of how they can help your company and your clients.