Gartner just concluded its Gartner Symposium/ITxpo 2013 in Orlando, gathering tens of thousands of IT executives. Among the most anticipated aspects of the gathering are the ruminations from the Gartner pontificators regarding IT trends.
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Seven simple steps to landing page testing success! This infographic takes
you through seven best practices for testing and optimizing your landing
pages for higher conversions.
1. Traffic — how to find your biggest testing opportunities
2. Message — where to test your various messages
3. Pages — what and where to test
4. Test planning & documentation — how to create a manageable test plan
5. Statistical significance — tips for running A/B & MVT tests
6. Analysis — how to analyze your tests to maximize learning
7. And scale—steps for maintaining a methodical & effective program
These simple principles will lead you to success and great results!
Marketing automation is an incredible tool for connecting with and engaging your customers. The old adage, « half of my marketing is working but I don’t know which half, » no longer really applies. Truly, marketing can be held accountable for both success and failure, and can more effectively learn from each mistake. Also, we are able to attribute sales to specific activities, which over time helps to create a more impactful marketing plan to maximize resources and hopefully grow budget each year.
BUT, there is also a dark side to marketing automation. By making the process to connect with customers more streamlined and robotic, there can be a tendency to forget to put ourselves in the shoes of the customer. Marketing is still about communication, and we have to focus on connecting with customers in the way that they want us to. Here are three mistakes that some marketers make with marketing automation:
So don’t forget to think, MA is just a tool and a set of process
A circle of continuous engagement is born.
We all grew up with the sales funnel. You know, the one where the company was in control and pushed the prospect through the sales grinder. Well, it’s dead.The good news is that it’s been buried by empowered customers who don’t see the sale as a “close”, but as the beginning of deeper value and engagement.According to voice of the customer research we conducted, ongoing value and engagement post-sale are critical for retaining today’s empowered consumers. During the past 12 months we included the following question in many of our research efforts: Which has more impact on retention and repeat purchases: customer satisfaction or customer engagement/relationship?The answer was consistent across our B2B and B2C research: Engagement/relationship strength has 12 times more influence on retention and repeat purchases than satisfaction. Basic satisfaction is now table stakes. Today’s consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
To complete this alternative approach of buyer journey, I suggest my presentation :
"7 metaphorical variation about customer conversion funnel"
always available here :
- Simplicity & linearity,
- A prospect irrationnal and multiple
- A non sequential conversion journey
- The Labyrinth
- Quantum tunneling in customer conversion prospect, – Virtuous strip or spatio – temporal shifts,
- Chaos and catastrophe
- Strange attractor« A field based approach of the buying cycle »
What would happen if companies, industries, sectors and economies changed what results mattered and how those results are measured? What would happen is the behavior of companies, industries, sectors and economies would change. Sound familiar?
Companies, industries, sectors and economies are dynamic and constantly evolving. Inflection points are more significant than the small day-to-day progress made and the effects of the change are often well-known and widespread. An inflection point can be considered a turning point after which a dramatic change, with either positive or negative results, is expected to result.
Andy Grove, Intel’s co-founder, described a strategic inflection point as “an event that changes the way we think and act.” Now ask yourself what event has change how the market thinks and behaves? You shouldn’t have to think very hard.
From Relationship Economy by Jay Deragon
See on www.relationship-economy.com
Le tableau de bord des prochaines campagnes de marketing de contenu de votre stratégie Inbound Marketing.
L’Inbound, rigueur et organisation sous peine d’être vite submergé
Le retargeting est une forme de publicité online pour les boutiques de e-commerce. Le retargeting fait partie des techniques d’Outbound marketing mais nous ne
Les points clés du retargeting (Online et par email) par en un clin d’oeil ou presque
Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” That’s right, everyone. Marketing and technology are not only better together, but I would venture to say they are essential to one another. You may not think of the marketing department as the most technologically savvy group within your professional services company, but I’m about to tell you why it should be.
Read. Read. And read some more.
Be sure to always be reading. Read anything you can get your hands on that will teach you about marketing and technology: books, blogs, articles, news, podcasts, you name it. This will help you stay up to date on the latest tools and technology available in marketing. Be sure to evaluate each one from the standpoint of how they can help your company and your clients.
In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.
Find more details at the link.
See on www.whoishostingthis.com